14 Jul How Can Recruiters Use Social Media to Find Quality Candidates?

In today’s digital age, social media has become an integral part of our lives, connecting people across the globe and opening up endless possibilities. Recruiters, too, have embraced this powerful tool to expand their candidate search and unearth diamonds in the virtual haystack. So, if you’re curious about how recruiters can leverage social media platforms to discover a wider audience of quality candidates in combination with traditional recruiting methods, you’re in the right place! In this blog, we’ll uncover the strategies, tips, and best practices that can help recruiters tap into the vast pool of talent on social media and create meaningful connections that lead to exceptional hires.

What social media channels should you use as a recruiter?

It seems like there are new social media channels popping up every month at this point, right? With the creation of Threads, the controversial blow-up of TikTok, the “fall” of Twitter, the question remains: which social media should I be using as a recruiter? Employers all over the country have implemented strategies in their recruiting and hiring process to utilize social media to find qualified and interested applicants. One study found that nearly 86% of job seekers use social networks to find their next position. So which social platforms should you utilize in your social media recruiting strategy?

The study we mentioned concluded that Facebook, LinkedIn, and Glassdoor were the most used sites by prospective candidates in their job search when looking up employer information. For recruiters, utilizing the power of these social platforms is a great way to filter out candidates to find your exact target audience, as well as locate passive job seekers who can be potential job candidates. While platforms like Twitter, TikTok, and Threads have a large number of users, it would take a considerable amount of effort to implement a strong social recruiting strategy using those channels to find potential applicants and filter out the noise. Job boards still remain one of the best ways for recruiters to find potential employees, but expanding your recruitment efforts to social media is a great way to cast a wider net.

Build an Engaging Brand

Social media platforms provide recruiters with an opportunity to showcase their company’s culture, values, and work environment on their social profiles. By sharing engaging social media posts and visual content, such as employee testimonials, behind-the-scenes glimpses, and success stories, recruiters can attract potential candidates who align with their brand through a strong online presence. When prospective candidates feel connected to a company’s values and vision, they are more likely to show interest and apply for job opportunities.

Leverage Professional Networks

Platforms like LinkedIn offer an extensive network of professionals across various industries. Recruiters can join relevant groups and communities to connect with industry experts and potential candidates. Engaging in discussions, sharing valuable content, and offering insights can help recruiters build relationships with individuals who exhibit expertise and enthusiasm in their field. This approach creates an organic way to identify and connect with quality candidates.

Harness the Power of Hashtags

Hashtags are widely used on platforms like LinkedIn, Twitter and Instagram to categorize and discover content. By using industry-specific hashtags related to job titles, skills, or industry trends, recruiters can search for and identify individuals who are actively discussing or sharing content in their area of expertise. This allows recruiters to find candidates who are passionate, knowledgeable, and up-to-date with the latest industry developments.

Engage with Passive Candidates

Social media provides recruiters with an opportunity to engage with passive job candidates who may not be actively seeking job opportunities. By reaching out to these individuals through personalized messages or comments on their posts, recruiters can start meaningful conversations and establish connections. Engaging with passive candidates allows recruiters to present their organization’s unique opportunities and value proposition, potentially piquing the interest of talented professionals who might not have considered a job change otherwise.

Advertise Job Openings

Social media platforms offer targeted advertising options that allow recruiters to reach a specific audience with their job openings. Platforms like LinkedIn, Facebook, and Twitter provide detailed targeting options based on location, industry, skills, and experience. By creating compelling job posts and utilizing precise targeting, recruiters can ensure their job openings reach a relevant and qualified candidate pool. This increases the chances of finding quality candidates who match the desired criteria for the position.

Utilize Employee Referrals

Employee referrals are a valuable source of high-quality candidates. Social media can be utilized to encourage employees to share job openings on their personal profiles. By promoting employee referral programs and making it easy for employees to share job posts, recruiters can tap into their employees’ networks. Candidates referred by employees often come with a level of pre-vetting and understanding of the company culture, leading to a higher likelihood of successful hires and a better retention rate.

Scion Staffing Can Help You Find Ideal Candidates!

Scion Staffing has the experienced staff and resources to help your business perfect its hiring and recruiting strategy and find you the ideal employees you need! We have a team of experienced and tenured recruiters to help you locate qualified candidates for a wide range of industries! Whether you’re looking for temp hires during a busy season, looking for a quality employee on a temporary period, or looking to hire candidates for permanent employment, our team can help you reach all of your organizational goals! To learn more about our award-winning staffing agency services, please contact us today. Additionally, to learn more about Scion Staffing, we invite you to visit our about us page!

About the Author

Patrick Chiotti (he/him) is an accomplished SEO writer and is currently the Marketing and Communications Specialist at Scion Staffing, bringing years of experience in SEO knowledge and a passion for writing to the Scion team. With additional experience in customer service roles, retail, and accounting, Patrick brings a unique set of knowledge and skills to his role while sharing the passion to continue learning about a wide range of topics so he can share his voice to a larger audience. Outside of Scion, Patrick spends his time as a football coach at the high school level and is passionate about teaching the game, while remaining a student to it. He is also a husband and father, and enjoys fitness, as well as a passion for cooking amazing food.